Dallas is home to a plethora of artistic productions, from music and fine art to live performance and just about every other niche on the spectrum. Our city’s latest bragging point is making its way into less common territory, in television production.
Launched from the heart of DFW, You On TV is a national television network founded by Dallas resident Hunter Ray. Along with creative director Ariel Tucker and four investors who call themselves “The Majors,” Ray and his in-house production team are planning a full official launch by 2021. Their soft launch kicks off this week with a series of teasers, trailers and Moreover.
Until the official launch, when they start airing shows at specific times each week on streaming platforms like Roku, Apple TV and Amazon TV, You On TV will produce original content and aim to grow its fan base on popular social media platforms including YouTube. and Instagram, and on their website.
“We’ll be releasing teasers regularly, and we’ve planned to release secrets and surprises for the soft launch,” says Ray. “We work day and night to produce original content that defines our brand. Most of it will be relative to what’s going on in the world, in some way.”
This planned content, Ray says, includes “surprise interviews with various big names, artists, and other influencers.”
You On TV features an entertaining range of live and pre-recorded productions that will come with their official launch. Series in the works include The FUSS. Where (fiery sports shows), which will focus on sports talk, interviews and debates from die-hard fans as well as live streaming from professional athletes and coaches; Uber Tales, which, as its name suggests, will feature true stories of Uber drivers as well as dramatic re-enactments; Atmosphere/price, a music show that will analyze Top 40 music with the help of viewers; and By train, a CBD and cannabis strain review show, as well as a few planned surprise shows that won’t be released until later in the year.
“At least for the ‘vibes’ generation, we need more. Our generation wants more. We are people who talk about atmosphere. When we turn on some shit, we immediately know it’s not a mood and we want to change it. – Hunter Ray from You On TV
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The biggest project they have going is You², a news program “involving people directly connected to current events”, as Ray defines it.
Similar to the Worldstar Hip-Hop or Barstool News video blog, You² will include a range of daily updates on world news, interviews and special segments, where hosts and viewers will broadcast live, directly from the stage.
“What we do is create a group to present the topics, but also connect directly to the topics on the spot,” says Ray. “It’s going to be direct news delivery, but more personal, with unfiltered monologues and dialogue, on-site streaming, everything you’d expect from a news network… which we don’t get these these days.”
It was this reasoning that prompted Ray to start his own network, to provide people with unbiased and real news and entertainment. One of the key points that sets these shows apart is that viewers will be able to directly interact with the shows during their live streaming sessions. On the app they’ll release with the launch of the network, viewers will help provide on-the-spot videos, requested stories, and real-world insights.
“Well, TV sucks, news sucks,” Ray laughs, claiming that the media has evolved into spreading biased information with no real quality. “There is a weakness in the media system these days. And there’s a lack of easily accessible information with juice in it, you know, with real substance.
“At least for the ‘vibes’ generation, we need more. Our generation wants more. We are people who talk about atmosphere. When we turn on some shit, we immediately know it’s not a mood and we want to change it.
Ray plans to lead the charge against this vibrationless shit; in recent months, it has solidified its filming space and crews. The network is holding a casting call for actors on the website, where potential contestants can submit a reel.
“I love connecting with people,” says Ray. “I do my job and connect with people. If they have the right energy, we want them. If someone doesn’t know what a “vibe” is, they shouldn’t spread our information. We are ready to change that.
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